There are four broad categories of fake news, according to Melissa Zimdars, assistant professor of Communication and Media of Merrimack College. These aren't necessary to know, but they can be incredibly helpful in identify potential fake news.
CATEGORY 1: Fake, false, or regularly misleading websites that are shared on Facebook and social media. Some of these websites may rely on “outrage” by using distorted headlines and decontextualized or dubious information in order to generate likes, shares, and profits.
The Sun (UK) uses sensationalized titles to draw readers in that don't always tell the full truth. One of their biggest controversies was their coverage of the Hillsborough Disaster. Fed false information from police, The Sun ran with a story that placed the blame on the victims of the accident instead of the negligence that caused it. You can read the full story here.
CATEGORY 2: Websites that may circulate misleading and/or potentially unreliable information
- Ex: TMZ often uses unconfirmed information to try to be the first one to break a story. A recent example of this was their handling of Kobe Bryant's death. They released the information before his family was even notified and this led others to false reports as well--ABC reported that all of his children had been killed in the crash as well.
CATEGORY 3: Websites which sometimes use clickbait-y headlines and social media descriptions
- Ex: Buzzfeed uses the "Clickbait Formula" and slang to promote their articles and brand on social media
CATEGORY 4: Satire/comedy sites, which can offer important critical commentary on politics and society, but have the potential to be shared as actual/literal news
- Ex: The Onion or Clickhole, both are satirical websites based on comedic shock value.
While fake news and false reporting may not always be clear cut, it's good to understand where it falls. Satire may be passed around as truth, but it isn't as harmful as deliberate misinformation. This is the same case with clickbait, it is annoying, but usually not harmful or dangerous.