(ECC) Business: Books

A classic American success story with a twist

Like J. P. Morgan, John D. Rockefeller, and Andrew Carnegie, Marshall Field was one of the overlords of triumphant capitalism in the Gilded Age of the late nineteenth century. However, his phenomenal wealth and generous philanthropy masked a disastrous personal life. Deserted by his wife and alienated from his children, the founder of the Field dynasty left a legacy of immense wealth and misery to match.

The Marshall Fields recounts the classic tale of Field s spectacular success as well as the tragic story of a man who, while making millions by knowing what women wanted, had no inkling of his own wife s emotional needs. This revealing account follows the next five generations of the Field family, concentrating on the most important and controversial figures in each generation. What emerges is a startling saga of money, madness, and mystery.

From the son who may have been shot by a chorus girl to the great-great grandson who used his millions to create Hollywood fantasies, Field s descendants have caromed wildly between rebellion and folly. Their story offers a new and penetrating take on wealth, success, and the nightmare that often accompanies the American dream.

Profiles more than 155 African American business leaders and entrepreneurs, including Don Barden, Emma Chappell, Mel Farr, Vera Moore, and Oprah Winfrey.

Entrepreneur and media mogul Ted Turner has commanded global attention for his dramatic personality, his founding of CNN, his marriage to Jane Fonda, and his company’s merger with Time Warner. But his green resume has gone largely ignored, even while his role as a pioneering eco-capitalist means more to Turner than any other aspect of his legacy. He currently owns more than two million acres of private land (more than any other individual in America), and his bison herd exceeds 50,000 head, the largest in history. He donated $1 billion to help save the UN, and has recorded dozens of other firsts with regard to wildlife conservation, fighting nukes, and assisting the poor. He calls global warming the most dire threat facing humanity, and says that the tycoons of the future will be minted in the development of green, alternative renewable energy.
Last Stand goes behind the scenes into Turner’s private life, exploring the man’s accomplishments and his motivations, showing the world a fascinating and flawed, fully three-dimensional character. From barnstorming the country with T. Boone Pickens on behalf of green energy to a pivotal night when he considered suicide, Turner is not the man the public believes him to be. Through Turner’s eyes, the reader is asked to consider another way of thinking about the environment, our obligations to help others in need, and the grave challenges threatening the survival of civilization.

Based on more than forty interviews with Jobs conducted over two years--as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues--Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple's hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values